Human resources
Employees are considered in the most underrated Assets of any organization. They are important for the functioning of any organization without which the activities of an organization will come to a standstill. Human resources are even more important in the industries which provide services since a great deal of creativity and knowledge is required in those domains.
Human resources are also important in customer service and as troubleshooters to understand the nature of the problem the customer and provide customized solutions. For example, the truck drivers of FedEx are human resources which combine in the physical resource like trucks to deliver the products to the customers of FedEx and create an experience unique to FedEx.
The same is the case with customer service representatives of Apple and Google who provide an excellent troubleshooting service and after-sales support coupled with the human factor. Pharmaceutical giant Novartis is highly dependent on people for its sales and for its research and development.
Qualified scientists who are people work for innovative ideas and new medicines to cure diseases and efficient sales team which is comprised of Human resource helps to sell the medicines to the end customers which are doctors. Hence when human resources are coupled with technology like and physical resources organization turns out to be more productive and better performing.