Intellectual resources

These are the types of business resources which are nonphysical and intangible in nature like patents of the product, brands of the organization, copyright over important materials and even the partnerships. Customer data and customer knowledge and even the talent in the organization as a form of intellectual resource.

Once they are developed the can offer unique advantages to the organization. Southwest Airlines which is the leading airlines in the aviation sector has often emphasized that people are the biggest assets and they always try to keep their employees happy, who in turn will serve the customers and make sure that they are happy.

They follow the philosophy that a happy employee will create a happy customer. Similarity Google is known to hire the best and talented people in the industry. Google is also known to pay very well to their employees and retain the talent. Companies like Microsoft and Apple are also known to recruit the best in the industry and pay them accordingly so that employs do not think of leaving the organization.